Luke Littler is more than just a darts player, he’s a multi-million pound commodity, the UK’s latest working class hero
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LUKE Littler's rise continues to move more rapidly than pal Lando Norris tearing around a race track. The teenage sensation, still only 17, has taken the darts world by storm - conquering all in front of him. His spectacular victory over Michael van Gerwen to win the World Darts Final confirmed his place as one of sport's greatest prodigies.
![[Luke Littler rise in 12 months has been nothing short of epic]](https://www.thesun.co.uk/wp-content/uploads/2025/01/4793d644-fe56-4c6e-ac93-406288f4d19c.jpg?strip=all&w=960)
Littler has also become a millionaire in just 12 months - thanks to success on the oche, as well as savvy sponsorship deals. Winning the BBC Young Sports Personality of the Year and starring on the ITV reboot of Bullseye over the Christmas period has thrusted him into popular culture outside of the arrows.
![[Littler's new found fame has seen him rub shoulders with F1 stars like Lando Norris]](https://www.thesun.co.uk/wp-content/uploads/2025/01/lando-norris-great-britain-mclaren-914684965_accb1c.jpg?strip=all&w=960)
And his historic victory at Ally Pally on Friday night has cemented his place as one of the nation's favourites. And he's done this all before he can legally sink a pint in a pub. So, what's next for Littler and where can he go?. SunSport has a look at what awaits the Nuke in the next 12 months, with insight from PR expert Mark Borkowski.
![[Teen sensation Littler also won the BBC Young Spoty award]](https://www.thesun.co.uk/wp-content/uploads/2025/01/NINTCHDBPICT000958174646.jpg?strip=all&w=960)
Where Littler will profit enormously will be from huge endorsement deals. FOOTBALL FREE BETS AND SIGN UP DEALS. He already earns a pretty packet from the likes of Target Darts, boohooMAN, Xbox, and KP Nuts. Plus, YouTubers Sidemen used him in their ads to sell their cereal, Best.
![[Already, Littler's success has been highlighted by Forbes magazine]](https://www.thesun.co.uk/wp-content/uploads/2025/01/f6b8c0aa-e2ee-4576-962d-60bdce572576.jpg?strip=all&w=498)
PR expert Mark Borkowski believes Littler's marketability is down to is relatable nature. If he is carefully managed, there's a huge opportunity to swell his wealth much further. "Luke Littler, he’s a mega brand in the making although arguably he already exudes star power," Borkowski told SunSport.
![[Littler appears in ad for Sidemen's Best cereal]](https://www.thesun.co.uk/wp-content/uploads/2025/01/Screenshot-2025-01-03-at-14.07.48.png?strip=all&w=960)
