Lurpak maker Arla says higher pricing set to cause weaker sales volumes

Lurpak maker Arla says higher pricing set to cause weaker sales volumes
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Lurpak maker Arla says higher pricing set to cause weaker sales volumes
Author: Henry Saker-Clark
Published: Feb, 19 2025 15:21

Summary at a Glance

The firm revealed on Wednesday that revenues grew slightly to 13.8 billion euros in 2024, from 13.7 billion the previous year, as weaker pricing was offset by “stable” consumer demand.

It said however that revenues are expected to grow to between 14.5 billion euros (£12 billion) and 15.3 (£12.7 billion) amid the boost from pricing.

Dairy giant Arla has said it plans to cut costs in 2025 as it cautioned that higher prices are likely to impact customer demand.

Jan Toft Norgaard, chair of Arla Foods, said: “Arla’s strong results in 2024 are a testament to the dedication and skill of our farmer owners and employees.

The company, which makes Lurpak and Cravendale, said it expects to secure up to 110 million euros (£91.1 million) of cost savings this year.

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