Marks & Spencer entice customers with a hot baked burrata for a festive meal
Share:
It's the UK's fastest-growing traditional supermarket, but its impressive growth has sprouted from defying norms. With hopes to top Christmas sales from previous years, the chain has introduced a number of new and innovative products to entice customers.
![[The a new £7 product is under M&S Collection, and includes nduja, a ciabatta crumb, and burrata]](https://i.dailymail.co.uk/1s/2024/12/17/14/93231953-14201479-image-m-49_1734446014716.jpg)
However, there's one that might raise some eyebrows - a £7 M&S Collection nduja and ciabatta crumb baking burrata. Talking in ITV's Inside M&S at Christmas, which airs at 9pm on Wednesday, product developer Kathryn said: 'We have to constantly innovate because it's expected of us by our customers, but also because, unfortunately, we get copied a lot.'.
![[M&S product developer Rhys Cook (pictured) developed a new box of Christmas chocolates that moves]](https://i.dailymail.co.uk/1s/2024/12/17/14/93235611-14201479-image-a-54_1734446098939.jpg)
Therefore, Kathryn put it to her team to devise an item that customers have never seen before, which sparked the idea of hot, baked burrata, which is an Italian cow's milk cheese made from mozzarella and cream. 'When I first heard about hot burrata my ears pricked up because we started hot cheese at M&S many, many years ago, and we sell a huge amount.
![[Roisin Clegg (pictured) developed the supermarket's new Christmas sandwich, which includes fried chicken]](https://i.dailymail.co.uk/1s/2024/12/17/14/93235609-14201479-image-a-52_1734446049350.jpg)
'The two key ingredients in our hot burrata is our burrata, a delicious Italian cheese, and the other is nduja, which is a spicy sausage paste from Calabria. You put it into the oven, and you dip into it, it's absolutely delicious.'. While their team was certain the product was tasty, they faced the challenge of winning over Italian suppliers with their hot new idea.
![[The supermarket has introduced several new items to entice customers in over the Christmas period]](https://i.dailymail.co.uk/1s/2024/12/17/14/93235753-14201479-image-m-56_1734446190965.jpg)
Marks and Spencer's have gone against Italian tradition and have introduced a hot, baked burrata (pictured). In August, food technologist Amy and product developer Penny flew to Puglia, Italy, to secure the ingredients, with just three months to go until December.
Share:
More for You
Top Followed
Trending
You Might Also Like
