Another Santa Barbara company was also using the term ‘American Riviera’ to sell candles, and many other websites called Santa Barbara the American Riviera.
The Duchess of Sussex took to Instagram to announce the company was changing its name to “As Ever”, ahead of the launch of her new Netflix lifestyle show, With Love, Meghan on 4 March.
The US patent and trademark office also warned that the descriptions of the Duchess’s products fitted into multiple trademark categories, as “cocktail napkins” could be paper or textiles, and “cooking utensils” could be manual or electric.
Previously the Duchess experienced issues regulating American Riviera Orchard, as she sought to trademark the brand in the summer of 2024, which was rejected in August due to issues with how it was filed.
She was told she cannot have exclusive rights to the name ‘American Riviera’ because it’s a commonly used place name to describe where she and Harry live in Santa Barbara.
