The group said it had removed Target as a sponsor of the festival after the company dropped some of its diversity, equity and inclusion (DEI) policies on 24 January: Target said it would stop its anti-discrimination efforts, including participation in external surveys, such as one run by the Human Rights Campaign, which tracks LGBTQ+ inclusive corporate policies such as spousal and domestic partner benefits and outreach to communities.
Twin Cities Pride, the non-profit that organizes an annual Pride festival in Minneapolis, Minnesota, announced that it had raised more than $50,000 after publicly dropping Target as a corporate sponsor.
Minnesota Pride group raises $50,000 after dropping Target as a sponsor Non-profit that organizes annual Minneapolis festival cut ties with retailer after 18 years after it drops DEI policies.
Days earlier, Twin Cities Pride had said that organizers were “deeply disappointed in [Target’s] announcement” and that the company would not have a presence at this year’s festival or parade.
Twin Cities Pride thanked supporters on Instagram, saying in a post that donations would help fund initiatives like Rainbow Wardrobe, which provides a space for people to try on clothing that fits with their gender identity, and its artist-in-residence program.