More than half plan to spend on Valentine’s Day – survey

More than half plan to spend on Valentine’s Day – survey
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More than half plan to spend on Valentine’s Day – survey
Author: Josie Clarke
Published: Feb, 14 2025 00:01

Summary at a Glance

Just over a quarter of people (27%) intend to take their partner out for a Valentine’s Day meal, 19% will send a card, 10% will buy flowers or drinks out and 4% are planning a trip away, the poll for the British Retail Consortium (BRC) found.

More than half of the public intend to spend money on a spouse or partner this Valentine’s Day, with men marginally more likely than women to mark the occasion, a survey suggests.

Some 55% of men are planning to spend on the occasion compared with 49% of women, while those in London are the most likely geographically to spend money at 64% compared with 39% of those in the South West.

“It is an important day for the high streets too, with an important spending bump in the week leading up to the big day.

“Retailers, restaurants and bars have all been preparing for weeks to make sure Valentine’s Day is a little extra special for all their customers.

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