Creative director Adrian Appiolaza, an Argentinian designer and avid vintage collector who spent a decade at Loewe, joined Moschino last year with his first collection debuting at autumn/winter 2024 fashion week, and he has certainly not subverted expectations.
Appiolaza honoured Moschino’s legacy with this collection, noting, “Franco had that sense of irony and humour, so it’s important that I keep that vein through the collection”.
Franco Moschino, who founded the label in 1983, used his ads to campaign against drugs, violence and cruelty to animals, alongside bringing early attention to environmentalism in fashion production.
The collection balanced nostalgia with fresh irreverence, offering a playful yet pointed take on fashion’s role in consumer culture.
Moschino sent designer rubbish bags down the runway at Milan Fashion Week.
