“Whether you're exploring the rugged coastlines, delving into ancient traditions, or sharing a meal with friends and simply enjoying the warmth of Welsh hospitality, hwyl is a feeling that can transform your visit into an unforgettable experience,” the tourist board said.
Welsh tourist board Visit Wales has launched a campaign to celebrate this very concept, as well as helping to differentiate Wales from any other destination by focusing on its language and values.
Similar to the Danish word ‘hygge’ that describes the concept of cosiness and contentment with the joys of life, the Welsh phrase ‘hwyl’ does not have a direct translation into English, but it denotes the deep state of joy that comes with being immersed in the moment.
The Welsh tourist board has debuted a new campaign to celebrate joyful experiences in the country in an attempt to attract visitors, as it embraces the notion of ‘hwyl’.
Move over ‘hygge’ – Wales is inviting tourists to feel the ‘hwyl’ ‘Hwyl’ is the sense of exuberance that comes with being immersed in the moment.
