“Musicians have a lot of eyes on them” – how young British designers are getting their work noticed “The big moment we had with Paris [Hilton], was when she wore one of our designs with Kim [Kardashian], because it went so globally viral,” says British-Indian fashion designer, Nikita Karizma.
“Giving people time to grow in the long term is really quite key,” says Karizma, “The fashion industry is an industry where you’re working in decades.
Having graduated with a degree in fashion design and development from the London College of Fashion, Nikita Karizma knew she wanted to start her own label, but also understood how difficult it would be.
While the runway has an impact on our season’s biggest fashion trends, Karizma says musicians almost have a bigger impact on major trends.
So I think [Laury’s] vision was that because they were in Wembley supporting young musicians, they also wanted to support young fashion designers from the local area.”.
