Netflix hikes prices after Squid Game and live sports contribute to biggest-ever subscriber growth
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This is the first price hike since October 2023. Netflix has announced they will be raising prices in several countries after adding almost 19 million subscribers in the last quarter of 2024. The streaming giant has said subscription costs in the US, Canada, Argentina, and Portugal will now be going up.
![[November’s Mike Tyson and Jake Paul boxing match on Netflix drew 108 million viewers worldwide]](https://static.independent.co.uk/2025/01/22/04/GettyImages-2185060391.jpg)
The price increase will now see the standard monthly membership with the ad-free tier going from $15.49 (£12.55) to $17.99 (£14.60), while a standard membership with ads will go up from $6.99 (£5.66) to $7.99 (£6.47). The highest priced tier goes up to $24.99 (£20.25).
![[Squid Game season 2 drew 68 million views in the first week of its release]](https://static.independent.co.uk/2024/12/29/17/Squidgame_Unit_203_N049266.jpg)
A Netflix spokesperson said they had “nothing to share right now” on if prices were set to go up in the UK, reported the BBC. “As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix,” the streamer said in a letter to investors.
“To that end, we are adjusting prices today across most plans in the US, Canada, Portugal and Argentina (which was already factored into the 2025 guidance we provided in October 2024).”. The numbers, which were released on Tuesday, show that Netflix’s gamble with live sporting events paid off, as November’s Mike Tyson and Jake Paul boxing match drew 108 million viewers worldwide, making it the most-streamed sporting event ever.
