However, it’s unlikely that the film will surpass total UK and Ireland box office sales of Gerwig’s Barbie, which saw huge fanfare at the time of release, with fans arriving at cinemas dressed in Barbie pink.
New Bridget Jones film surpasses Barbie in advance UK box office sales Renée Zellweger’s return has already earned an impressive feat.
According to data shared by two major UK cinema chains one week ahead of the film’s 13 February release, the film was already outselling Barbie in the comparative pre-sale period.
Forecasts for UK and Ireland opening weekend box office for Mad About The Boy are in line with the £8.1 million achieved by the third film, Bridget Jones’s Baby in 2016.
Digital Cinema Media projects the film to rank third at the UK and Ireland box office this year, behind Disney’s Avatar: Fire And Ash (19 December release) and Universal’s Wicked: For Good (21 November release).
