It added: “New Look has undergone changes to adapt to this market – including marketing initiatives, store adaptations and price range trials – however, following a strategic review of the Irish business, New Look Group concluded it was no longer viable to continue trading in Ireland.”.
Following the High Court decision, staff at the 26 stores were notified, and the high street fashion retailer - which entered the Irish market in 2003 - said a staff consultation process has begun and will last for the next 30 days.
The High Court in Ireland approved the appointment of provisional liquidators on Thursday as New Look seeks to wind down its Irish operations following several years of “sustained losses and challenging market conditions”.
The party’s enterprise spokesman George Lawlor said: “New Look Retailers Ireland Ltd must recognise the human impact of this decision and immediately engage with workers in a meaningful and constructive manner.
A New Look spokesperson said: “Due to the increasingly volatile trading conditions we needed to expedite our existing plans, which included conducting a review of our operations in the Republic of Ireland.
