A study from King’s Business School and investment platform eToro examined several major films and television series from the last 15 years and how they have reinforced the gender investment gap, which is more than half a trillion pounds.
“To challenge gender stereotypes and make progress towards gender equality in finance, there should be portrayals of women (and men) as skilled and successful experts” the study stated.
“We know that a lack of confidence and the perception that investing is too complicated hold women back from investing”, started Lale Akoner, Global Markets Analyst at eToro.
“This includes portraying men and women mentoring others and demonstrating financial literacy, and normalising the idea of women as experts in the field, without having to do so naked in a bubble bath as in The Big Short.”.
While research suggests a gender investment gap remains, there are plenty of examples of successful women investors.
