Next ad banned over ‘unhealthily thin’ model in digitally altered leggings Watchdog upholds complaint about advert that digitally altered clothing and used low angle to accentuate long legs.
“Because the pose, camera angle and styling in the ad investigated strongly emphasised the slimness of the model’s legs, we considered that the ad gave the impression that the model was unhealthily thin,” the ASA ruled.
In other images in the same product listing the model did not appear unhealthily thin, but in the ad investigated by the ASA the different angle used “had a visible impact in the appearance of the model’s body”.
The Advertising Standards Authority (ASA) investigated the ad after receiving a complaint that the model appeared “unhealthily thin” and said that Next’s marketing was irresponsible.
The UK advertising watchdog has banned an advert from high street retailer Next for featuring an “unhealthily thin” model in digitally altered clothing.
