Number of misleading financial ads removed by watchdog doubled last year

Number of misleading financial ads removed by watchdog doubled last year
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Number of misleading financial ads removed by watchdog doubled last year
Author: Alex Daniel
Published: Feb, 07 2025 11:37

Summary at a Glance

Number of misleading financial ads removed by watchdog doubled last year More than double the number of money-related adverts were banned or changed by the financial watchdog in 2024 compared to the previous year.

The Financial Conduct Authority (FCA) said it intervened on just under 20,000 misleading ads last year, with about half of them coming from consumer claims companies.

Lucy Castledine, director of consumer investments at the FCA, said: “Over the past year, we have seen a growing number of misleading and illegal financial promotions.

Over the past year, we have seen a growing number of misleading and illegal financial promotions.

The watchdog said just under 9,200 ads from this type of company were scrapped after it intervened last year.

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