OK Go creates manual music video visual effects with 64 iPhones

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OK Go creates manual music video visual effects with 64 iPhones
Author: news@appleinsider.com (Malcolm Owen)
Published: Jan, 17 2025 19:14

iPhones in the music video for 'A Stone Only Rolls Downhill' - Image Credit: OK Go. OK Go's latest music video for "A Stone Only Rolls Downhill" uses 64 iPhones and an awful lot of planning and effort. OK Go is a band known for coming up with unique music videos, with the eye-catching efforts aiming to get viewers and listeners for being creative and unusual.

This has ranged from orchestrations on running machines to dancing with motorized unicycles, to careful filming on a zero-gravity flight. The band's latest effort is based around a lot of iPhones. The video for "A Stone Only Rolls Downhill," published to YouTube on Thursday, braces the viewer for yet another creative effort by saying it's made using "64 Videos on 64 Phones." It's then replaced by an iPhone on a concrete background, playing a video of band member Damian Kulash walking into frame and singing.

Shortly, more iPhones are brought in, with the singer walking between them, then placing limbs so they extend from one screen to another. Not long after, more members appear in various poses and performing multi-screen actions. More iPhones are pushed onscreen, with more visual effects performed using all of the cameras filming at the same time. By framing the image and with precise timing, other effects such as a video mosaic of the same face are performed.

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