The cost of baby formula is simply too high and piling on the pressure when families are already juggling high housing, energy and food costs.
“The cost of baby formula is simply too high and piling on the pressure when families are already juggling high housing, energy and food costs.
Regulators have proposed sweeping changes for the baby formula industry, after finding many brands cost more than the weekly value of people’s benefits, leading some parents to forgo food to buy the product.
The Competition and Markets Authority (CMA) said issues like high prices and branding in the industry are leading to “poor outcomes” for parents, who could be saving about £300 a year by switching to lower priced products.
Sophie Livingstone, chief executive of Little Village, a baby bank service, said nearly one in 10 of the families her charity supports are “resorting to watering down formula to make each box last longer”.
