Polestar 7 electric compact SUV coming to take on Tesla Model Y
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European-built Polestar EV follows British-engineered Polestar 5 and 6 models. Polestar CEO Michael Lohscheller has announced that his brand will be taking on the world’s best-selling car, the Tesla Model Y, with a new model that’s expected to go on sale by the end of the decade. To compete head-on with the Model Y, the Polestar 7 would have to come with a starting price at today’s prices in the mid £40,000s.
The new Polestar 7 is described by Lohscheller as a ‘compact SUV’. “We will enter the compact SUV segment, the biggest and fastest-growing segment in the world, and we will obviously make sure it comes with all the Polestar DNA,” said Lohscheller.
Work hasn’t begun on the design of the new model yet, with new Polestar design boss Philipp Römers and his team set to start work soon with a clear idea of what will be needed. “This will be a very, very progressive compact SUV – of course very performance oriented. And when I talk about progressiveness, every Polestar has a USP and we will make sure that also on the Polestar 7 we’ll have a strong USP. I’m really looking forward to working on this project with the team within the next month,” said Römers.
With Polestar’s models for the UK manufactured in China, home of Polestar owners Geely, Lohscheller is looking at increasingly localised production to reduce the impact of tariffs and to boost Polestar’s already strong sustainability credentials. “I think it’s fair to say we have a very intelligent manufacturing strategy. We manufacture locally for the local markets,” said Lohscheller. “We produce in Charleston for the North American market. We also produce in Korea and in China, but Polestar 7 will be produced in Europe.”.
