During a discussion with Mr Nunn and representatives from BCHA and the local authority, the prince said: “We really want to move Homewards from being a niche thing – people have started to live with homelessness for a long time and it’s become a niche thing – try and make it more mainstream.
The prince visited an 11-bed housing scheme in Poole for people with mental health issues, run by Bournemouth Churches Housing Association (BCHA), to mark the tie-up with Lloyds Banking Group – and was joined by the lender’s chief executive officer Charlie Nunn.
William’s Homewards initiative is attempting to develop a blueprint to make homelessness “rare, brief and unrepeated” – and has now joined forces with Lloyds Banking Group, which has made £50 million available to organisations tackling the issue.
The Prince of Wales said he wants his ambitious project to end homelessness to move from a niche endeavour to the mainstream as he unveiled a new partnership with a High Street bank.
so people understand it and they get it.
