Publishers ‘hope’ GTA 6 will cost £100 and cause video game price hike
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A report on the state of the games industry posits theories on how to improve growth, with one of them being a price hike for GTA 6. Whether or not video games are too expensive nowadays has been a long running argument, especially after the launches of the PlayStation 5 and Xbox Series X saw most publishers bump the prices of their biggest games up to £70/$70.
![[GTA 6 overhead shot of road crossing sea to island]](https://metro.co.uk/wp-content/uploads/2025/01/SEI_236654508-60d5.jpg?quality=90&strip=all&w=646)
It wasn’t the most popular decision among gamers, back in 2020, especially with those who felt even £60/$60 was pushing it. But other publishers, like Ubisoft, have followed suit over the years, saying that it’s needed to account for rising development costs.
There have been arguments that even that is too low an asking price and there have been rumours before that GTA 6 could launch for upwards of $100, which would almost certainly mean £100 in the UK. As it stands, publisher Take-Two has yet to announce pricing for GTA 6 and likely won’t until much closer to its planned autumn 2025 release.
The common assumption is that GTA 6 would cost £70/$70, especially since Take-Two was among the first to adopt this price point, although they’ll no doubt be various special editions available at a higher price. However, in a recent presentation about the current state of the games industry, analyst Matthew Ball claims there is ‘hope’ among some game makers that GTA 6 will cost anywhere from $80 to $100. While that’s roughly £65 to £82 in the UK, any such pricing would no doubt be converted to £80 to £100 over here.
