One teenager was even seen jumping on the bonnet of a police car after a number of rapid response vehicles arrived at the scene, while another stood on the roof of a police vehicle wearing a Metropolitan Police reflective jacket.
The Metropolitan Police said in a statement: ‘Police were called at 12:09hrs on Saturday, 22 February following reports of a large crowd gathering in Soho in relation to an apparent marketing stunt that had been advertised online.
Some people apparently passed out in the crowd while others stole clothes from those who managed to get hold of the free items, and despite police quickly arriving on bikes, they were unable to calm the situation.
Huge crowds gathered on Carnaby Street following a marketing stunt offering free clothes by two brands popular on Instagram and TikTok from midday on Saturday.
The launch, a collaboration between brands Up In Flames and Poser, only revealed its exact location on Saturday morning and saw thousands of people descend upon central London.
