Real Madrid become first football club to generate more than €1bn in revenue
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Real Madrid became the first football club to surpass €1bn (£844m) in revenue in a season when they substantially increased their financial firepower over their major European rivals. According to the latest Deloitte Football Money League report, Madrid made €1.046bn (£883m) in the 2023-24 season, fuelled by match-day revenue doubling to €248m after the completion of renovations to the Bernabéu and a 19% increase in commercial revenue. They ended the campaign as winners of the Champions League, La Liga and the Spanish Super Cup.
Manchester City were second after making €838m (£708m), with Paris Saint-Germain third with €806m (£681m) and Manchester United fourth on €771m (£651m). The revenue gap between the first- and second-placed teams has never been wider in the 28 years that Deloitte has been compiling the list.
“One billion euros in revenues is a landmark in club football,” said Theo Ajadi, assistant director in the Deloitte Sports Business Group. “The redevelopment of Madrid’s stadium has been the catalyst for the club’s growth. They’ve licensed some seating, which has provided a significant uplift in revenue, and also increased merchandising and brought in new sleeve sponsorship. That, along with strong on-pitch performance, has led to Madrid’s strong financial performance.”.
