Robbie Williams reveals his bizarre social media algorithm as he prepares for massive NYE performance in Sydney
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Pop legend Robbie Williams has taken a not-so-subtle swipe at the era of algorithm-driven music and content. Robbie, 50, is currently in Australia to promote his latest film, Better Man, and is set to perform an epic New Year's Eve show at the Sydney Opera House.
![[Speaking to the Daily Telegraph, the Rock DJ hitmaker decry the increasing use of 'metrics' as a measure for success, arguing that algorithms had made music way too niche]](https://i.dailymail.co.uk/1s/2024/12/27/03/93510175-14228969-image-a-107_1735271321530.jpg)
Speaking with the Daily Telegraph, the Rock DJ hitmaker decried the increasing reliance on metrics as a measure of success, arguing that algorithms have made music far too niche. 'It’s so niche, and if you don’t exist in these very niche markets and echo chambers we’ve separated ourselves into, you cease to exist completely,' Robbie told the publication.
![[Everybody doesn’t know what the f... they’re doing or how to do it. It’s the luck of the algorithm,' he said. 'My algorithm thinks I’m a menopausal gay Republican. Robbie is pictured with wife Ayda Field]](https://i.dailymail.co.uk/1s/2024/12/27/03/93510179-14228969-image-a-108_1735271339432.jpg)
He added that the current landscape was an 'interesting' one for performers to navigate as a lot of success comes down to 'luck.'. 'It’s a really interesting moment to be an entertainer and try and figure this out. Everybody doesn’t know what the f... they’re doing or how to do it. It’s the luck of the algorithm,' he added.
![[Robbie's musical biopic Better Man has been earning r ave reviews following its Christmas Day US release and Boxing Day premiere in Australia and the UK]](https://i.dailymail.co.uk/1s/2024/12/27/03/93510183-14228969-image-a-109_1735271452439.jpg)
Pop legend Robbie Williams has taken a not-so-subtle swipe at the era of algorithm-driven music and content. Robbie then revealed his own very niche, and surprising target algorithm. 'My algorithm thinks I’m a menopausal gay Republican,' he joked. Robbie added that he deduced that he belonged to this very unique subset of society due to the types of advertising and music that were popping up in his social media feed.
'I’m getting a load of menopausal remedies and exercises,' he admitted. 'And a lot of enthusiastic disco music mixed with Jimmy Dore and right-leaning information,' he added, referring to the US comedian and conspiracy theorist who is the host of popular YouTube political-centric chat show The Jimmy Dore Show.
