Rolls-Royce factory expansion to meet bespoke car demand
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Rolls-Royce Motor Cars says a record £300m investment at its West Sussex factory base will help expand production of bespoke and electric models. The BMW-owned firm, like rivals in the luxury sphere, has enjoyed rising demand for personalised vehicles among its wealthy customer base.
The carmaker said recent orders to complement its base models included 18-carat gold sculptures, embroideries consisting of more than 869,500 stitches, wood veneers including 500 individually-shaped pieces and holographic paint finishes. Money latest: Kicking bad energy habits could save you £119 a year.
The investment, Rolls-Royce said, would bolster facilities at Goodwood to cover such requests and also its Coachbuild programme - an invitation-only service where clients get to "craft an entirely original motor car.". The company added that additional space would also be created to prepare Rolls-Royce for an all-battery electric future, with a new fully electric model due to be unveiled later this year.
The £300m investment marked the largest cash injection in the company's operations since the plant opened in 2003, Rolls said. Basic questions unanswered by Shein at Business and Trade Committee despite firm eyeing London listing. Money blog: Beginner's guide to saving in 2025 - and how you can beat inflation.
