Sainsbury’s shoppers furious as ‘they can’t believe’ change to hugely popular household item Sainsbury's shoppers are furious after noticing a huge change to a popular household item.
Writing on Facebook, one upset shopper said: "Can’t believe that Sainsbury's has added 31p to one pint of long-life milk...89p to £1.20 is a large increase.".
Leaving a review under the product on the Sainsbury's website they said: "Why has the price of this rocketed in the last two weeks.
A separate reviewer said: "I changed over specifically to shop online at Sainsburys because Ocado kept doing these types of sudden price hikes on basic food items.
The dairy product is a hit with many households as it is designed to last longer than milk you would find in the chilled aisle of the supermarket.
