A spokesman for Lovehoney said today (Fri): “We found that Hereford is leading the charge when it comes to buying the biggest dildos in the UK, with an average of 7.13 inches.
The study also found that women in Harrow in northwest London bought the smallest sex toys, averaging 6.49 inches.
Coming behind only Hereford and Jersey, women in Inverness liked an average size of 7.1 inches.
She said, however, that although size was ‘important’, she was more excited about the shape, adding: “Size is important, but it’s not everything.
Researchers at Lovehoney analysed sales of dildos and vibrators over the past year to find out who was buying the ‘biggest’ and the ‘smallest’.