Scottish Power ad featuring TV architect George Clarke banned An advert for Scottish Power featuring architect and television presenter George Clarke has been banned for leading viewers to think they were watching a programme.
The watchdog said the “#ad” in the top right corner for the first 12 seconds was “insufficient to mitigate the other elements in the ad, which were reminiscent of George Clarke’s Amazing Spaces television programme”.
The TV ad, seen on Channel 4 in July, included text stating “George Clarke’s amazing green spaces”, before Clarke himself said: “I’ve seen some amazing spaces all around the UK.
Aside from the “#ad”, it mentioned Scottish Power products, there were verbal references to Scottish Power within Clarke’s dialogue and the Scottish Power logo featured on the back of the jacket of one individual and in the end frame.
The Advertising Standards Authority (ASA) said the ad aired during breaks around George Clarke’s Amazing Spaces TV show.
