Scottish Power advert featuring architect George Clarke banned by watchdog Advertising Standards Authority said promotion, which ran in ad break of Amazing Spaces, was likely to mislead viewers, who would think it was part of show.
The watchdog also said that Scottish Power products were not mentioned until halfway through the ad, while the UK ad code states that audiences should be able to quickly recognise the message as a commercial.
The Advertising Standards Authority (ASA), the UK’s advertising watchdog, received three complaints that the ad was not obviously distinguishable from George Clarke’s Amazing Spaces.
Scottish Power said Clarke made three verbal references to Scottish Power and that 43 seconds of the 60-second advert contained a “visual identifier” making it obvious it was an advert.
A TV advertisement for Scottish Power featuring the architect George Clarke has been banned for misleading viewers into thinking they were watching his Channel 4 show Amazing Spaces.
