And while Apple often seems to be allergic to sharing things like Apple TV+ viewership numbers or iPhone sales numbers, it has taken time to confirm that "Severance" is now the platform's top series in history based on number of unique viewers from between January 17 through February 17.
Apple's update to the iPhone SE adds a new design and Apple Intelligence, as well as a new name: iPhone 16e.
It seems that in addition to driving up profits for Apple's in-house streaming service, it's likely also helping those who would have ignored Apple TV+ otherwise discover other shows and films on the platform.
It could easily be argued that "Severance" is less an Apple TV+ hit, and more of a genre-defining "cultural phenomenon," as Apple TV+'s head of programming Matt Cherniss told Deadline.
"Severance" has officially become the most-watched Apple TV+ series, beating out former champion "Ted Lasso" — but you're probably not surprised.