Tim Cook quits Apple for Lumon Industries in 'Severance' promo

Tim Cook quits Apple for Lumon Industries in 'Severance' promo
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Tim Cook quits Apple for Lumon Industries in 'Severance' promo
Author: news@appleinsider.com (William Gallagher)
Published: Jan, 24 2025 15:31

Summary at a Glance

"Severance" director Ben Stiller has shared a video of Apple CEO Tim Cook's new morning routine, as he goes from being an outie to an innie, in the now famous Lumon elevator.

Tim Cook quits Apple for Lumon Industries in 'Severance' promo Tim Cook in the "Severance" elevator -- image credit: Apple.

As shown by the show's director and executive producer Ben Stiller, Cook goes through the transition most of the drama's characters do.

Rather than an overt zoom, the elevator shots in the show begin at quite an extreme zoom.

"Severance" has played host to skits before, with Stephen Colbert including an extended sequence of him working at Lumon Industries.

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