A new press release was shared today, December 19, to confirm that Sony and Kadokawa have officially signed a "strategic capital and business alliance agreement" after Sony acquired 12,054,100 new Kadokawa shares for approximately 50 billion yen, around $318.6 million / £252 million.
Through this new capital and business alliance, the PlayStation owner said that it and Kadokawa "intend to further strengthen our collaboration to maximize both companies' IP value globally" as well as "facilitate wider and deeper collaboration, such as potential joint investments in the content field, joint discovery of new creators, and joint promotion of further media mixes of both companies' IP.".
Sony is officially the largest shareholder of FromSoftware owner Kadokawa Sony now owns 10% of Kadokawa shares.
"This alliance is expected to not only further strengthen our IP creation capabilities, but also increase our IP media mix options with Sony's support for global expansion, allowing us to deliver our IP to more users around the world.
"We are very pleased to conclude this capital and business alliance agreement with Sony," said Takeshi Natsuno, Kadokawa's chief executive officer.
