Spending on home gyms and fruit and vegetables gives retailers healthy January Consumer spending on home gyms and health food products gave retailers a much-needed boost in January as they dropped prices to recover from a dismal Christmas.
Vivek Pandya, lead analyst at Adobe Digital Insights, said: “After indulging in deep online discounts during the holiday season, shoppers kicked off 2025 by putting their money where their health is and spending on items to boost their wellness and fitness.
Online spending on natural supplements including multivitamin powders and pills increased by 26% and sales of fruit and vegetables rose by 24%, according to analysis of hundreds of millions of retail visits made by UK consumers.
Consumers browsed online to upgrade their home gym, with online purchases of exercise equipment rising by 60% in January on the month before, figures from Adobe show.
Shoppers spent £1.26 billion on buy now, pay later services in January, accounting for 15% of all spending across the month, and up 3.3% compared with a year earlier.
