Lidl’s sales rose 7.4% over the 12 weeks to January 26, making it three continual years of growth for the discounter, whose market share hit 7.2%, while Aldi’s sales were up 4.2% to increase its market share to 10.2%.
Fraser McKevitt, head of retail and consumer insight at Kantar, said: “It’s no surprise to see the low and no alcohol trend make its mark in January, but given some of the generational splits we have seen in grocery, it’s interesting that older shoppers are just as likely to take these products home as younger ones.
Healthy January for supermarket shoppers as grocery price inflation slows Grocery price inflation defied predictions to slow in January to provide some relief for consumers, figures show.
Protein products including bars, bites and drinks boosted spending on sports nutrition, with sales for the category 47% higher than last year and more than two million households buying these items during the month.
Consumers also turned to non-branded products to keep costs down, with sales of own label items hitting a record high of 52.3% of sales in January.
