“We are pleased to introduce the Starbucks brand into Laos, which further builds on our 20 year relationship with Starbucks to grow the coffee industry across Asia,” said Michael Wu, Chairman and Managing Director, Maxim’s Caterers Limited.
The outlet will be operated by Coffee Concepts (Laos) Ltd., a part of Hong Kong-based Maxim’s Caterers Ltd. Starbuck said in a statement that it intends to use its global scale to have a positive impact and career opportunities in the impoverished, landlocked country bordered by Thailand, Myanmar, Cambodia, Vietnam and China.
Many Laotians drink powdered coffee drinks that include milk and sugar, as is true across much of Asia, but the country of 7.2 million is a coffee exporter and has its own artisanal coffee roasters and shops.
Starbucks targets new market in coffee exporting country Starbucks has announced it plans to expand more than 10,000 stores across Asia.
Starbucks said Monday it plans to open an outlet in Laos as it expands its network of more than 10,000 stores in Asian countries.
