State Farm is forced into humiliating Super Bowl U-turn after LA wildfires... and the cost is immeasurable State Farm has pulled its commercial from next month's Super Bowl broadcast after receiving fierce criticism following the outbreak of the Los Angeles wildfires.
'State Farm, State Farm agents, and our employees are all focused on helping customers impacted by the Southern California wildfires in the midst of this tragedy,' the company said in a statement after the humiliating U-turn.
The major American insurance company has sparked fury amongst California homeowners this month amid the fires, which have destroyed thousands of homes and killed an estimated 25 people.
It is unclear whether State Farm had already paid that fee before opting to pull out.
The insurance firm has sparked outrage for cancelling fire policies before the inferno broke out.
