The “Free Palestine” post is no longer visible on Instagram, and in his statement, published via his Instagram stories, Stormzy denied it was removed because of the criticism of his McDonald’s campaign.
Among those criticising Stormzy for his McDonald’s partnership was Jeremy Corbyn’s Peace & Justice Project, which said on its website that the campaign allowed McDonald’s “to culture-wash their reputation”.
In an Instagram post after the outbreak of the October 2023 conflict, he wrote: “Free Palestine … if there is ever a clear injustice in the world, no matter how big or small 100 times out of 100 I will be on the side of the oppressed.”.
McDonald’s responded by saying it was “not funding or supporting any governments involved in this conflict, and any actions from our local development licensee business partners were made independently without McDonald’s consent or approval”.
While the Palestinian-led Boycott, Divestment and Sanctions movement does not name McDonald’s as one of its central targets for consumer boycott, it continues to support the broader “organic boycott” movement against the company.
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