– video] The ads were broadcast in Australia and New Zealand and may result in hefty fines or court action from national media regulators, which enforce blanket bans on offshore gambling ads.
Streaming giant broadcast ads for offshore gambling company during A-League match Exclusive: Paramount+ blames an international feed for the 8Xbet ad’s broadcast, while the regulator is considering action.
The digitally imposed ads, which cannot be seen by fans inside the stadium, have previously featured during matches played by clubs that have vowed to never accept money from gambling companies and complained about the proliferation of ads during live sport.
Ads for the gambling company 8Xbet were digitally imposed on the sidelines of a match between Wellington Phoenix and Brisbane Roar in New Zealand on Thursday.
“Paramount+ inadvertently broadcast some inserted virtual advertisements during the Wellington Phoenix and Brisbane Roar match live from New Zealand on Thursday, February 6, due to the international feed being provided, rather than the Australian feed,” a Paramount spokesperson said.
