Tesco trials major Clubcard change to boost discounts – but there’s a catch Some customers will soon benefit from special new Clubcard offers.
Called the “Your Clubcard Prices” programme, the trial will see shoppers sent new offers every Wednesday – on top of all their other deals.
Under that scheme, customers were invited to take part in the Clubcard Challenges campaign and given a chance to win £50 for taking part in personalised shopping challenges.
The UK-based supermarket giant will begin giving certain customers personalised offers, with tailored prices on products they more regularly purchase.
Last year, rival supermarket Morrisons launched a permanent personalised loyalty scheme called My Points Boosters.
