And so, harnessing the moment, as he has every moment of the past few weeks, Donald Trump was there in New Orleans - the first time ever that a sitting president has attended this sporting centrepiece.
Super Bowl 2025: Philadelphia Eagles beat Kansas City Chiefs - as Trump makes history and Taylor Swift is booed.
On Gaza, on tariffs, on Putin, the president made news.
Donald Trump says he will impose 25% tariffs on all steel and aluminium imports into US.
On Tuesday, King Abdullah of Jordan is in Washington to tell the president, presumably, how much he disagrees with his plans for Gaza and how he will not allow Palestinians to be relocated.