While Keir Starmer and Kemi Badenoch delivered conventional Christmas speeches in suits in front of their festive trees, Farage’s social media offerings were unscripted, casual and broadcast to many more followers.
The real test for Nigel Farage will be if donors follow foot soldiers to Reform He may be in league of his own on social media, but can he convince the big money he leads a viable national party?.
These pictures and video clips of Farage are reaching his 5.4m-plus followers in a way that the other party leaders are barely attempting to do, and they are a large part of why Reform appears to be growing so strongly in membership and in the opinion polls.
On brand as ever, Nigel Farage got the news that Reform appears to have surpassed the Tories in membership numbers while attending a traditional Boxing Day hunt.
Badenoch posted on X on Thursday to challenge Farage’s claims of surpassing the Tories in membership and to accuse him of faking the projection of the numbers on Conservative party HQ.
