Neon hotels with Hollywood-inspired names dwarf the horizon; there’s the Aladdin, the Ali Baba, and not one, but four variations of Titanic: Titanic Royal, Titanic Beach, Titanic Palace and Titanic Resort.
When I visited in January, one night in a spacious suite at the five-star Grand Hotel Oberoi Sahl Hasheesh – recently voted one of the top 25 hotels in the world – cost less than a night at a Heathrow Airport hotel.
‘Tourism could bring huge amounts of money to local areas, but so often, travel is a one-way conversation,’ notes Bruce Poon Tip, founder of the G Adventures travel company.
In recent years, an EasyJet campaign went viral after it promoted a deal promising a month in an upscale Hurghada hotel for less than the average monthly UK heating bill.
Last year, Tui added Egypt’s Nile region to its programme of tours for winter 2025, a sign that demand is only set to rise.
