You can buy sandwiches like this offline, too, most notably at the likes of Sandwich Sandwich, the wildly popular Bristol-born chain that is famed for its decadent fillings ranging from leg of lamb with whipped feta to battered cod and potato rosti.
“People choose us over supermarkets because we offer a truly personal experience,” says Nick Kleiner, founder of Sandwich Sandwich.
Meanwhile, M&S recently came under fire for its “posh” egg mayo and watercress sandwich, which was priced at £6, making it more than twice as expensive as the supermarket’s standard egg and cress sarnie despite containing just 51g more filling.
Whether or not these sarnies are made at home is irrelevant, the point is just how markedly luxurious they all are: think fillings twice as thick as both slices of bread combined, paired with indulgent ingredients used in unexpected and creative ways, ranging from pistachio pesto paired with buffalo chicken, and lobster combined with premium beef.
A wagyu beef butty made with truffle butter and “gold” mustard mayo lodged between two pieces of sourdough, the sandwich was seen by many as a totem of an increasingly ludicrous market.
