The secret to fast hair growth: Aussie behind popular supermarket buy reveals how he created brand that now sells one product every minute

Jordan Mylius was just 21 when he decided to take a risk and start his own business. The risk paid off. Fast forward to today, and he's the proud founder of the popular science-backed haircare brand Hairification, which now sells one product every minute somewhere in Australia. The brand's 'Pure Grow' range, developed by a team of scientists and trichologists, has been clinically proven to increase hair growth by 210 per cent in just 10 days.

The products are available in Priceline and Coles, and the Pure Grow range will begin rolling out to 345 Woolworths stores starting February 3. Despite launching in 2023, Hairification has become one of the fastest growing haircare brands in the country, having expanded into over 1300 retail locations in less than a year. 'I remember the exact moment I first saw my products on shelves,' Jordan told Daily Mail Australia.

'I was on the phone to a friend and I walked into my local store and there it was. I screamed with excitement and almost deafened my friend on the phone.'. Seeing his products stocked on shelves at major retailers was a far cry from Jordan's first entrepreneurial venture. Jordan Mylius (pictured) is the Aussie founder of science-backed haircare brand Hairification. When he was first starting out in the industry, he bought a tanning and beauty salon which quickly became the number one destination for spray tans in Melbourne.

'I grew it quickly, scaled it and then sold it,' he said. His success gave him an appetite for helping small brands become big names. Jordan then joined the team at Bondi Sands, where he helped grow the brand from being sold in 400 retailers in Australia to 46,000 stores worldwide. He then joined Gem, a boutique personal care brand. Originally an oral care brand sold only in Australia, under Jordan's guidance, they now sell products including deodorant and sunscreen across Australia, Europe and the UK.

During the Covid lockdown in 2020, Jordan noticed a huge uplift in skincare sales - understanding that customers wanted effective ingredients at a reasonable price. Hairification's Pure Grow range is clinically proven to increase hair growth by 210 per cent in just 10 days. He quickly realised there was a gap in the market for a haircare range that contained active ingredients. 'No-one was really delivering an efficacious haircare brand in the mass grocery market,' Jordan explained.

'I noticed consumers were demanding more from products and also becoming more savvy about the efficacy of active ingredients - as well as wanting better value.'. Jordan set about working with a formulator on his 'extensive briefs' to deliver a range that helped hair grow. He was determined the range had to be more than just a pretty bottle. 'In the last few years, something in the beauty industry shifted, and shiny packaging with grand claims no longer quite cut it,' he explained.

'The initial investment was significant and a huge financial risk.'. Hairification's Pure Grow range is now available at Woolworths. The risk proved successful. The Pure Grow range, featuring $25 shampoo, $25 conditioner, $28 Hair Growth Intensifying Serum and a $25 Grow Spray Treatment, is now available in Woolworths. And it's not hard to see why shoppers are loving the products after seeing results. 'After bleaching my hair so many times, I didn't think my hair could grow so fast,' one happy customer gushed.

'Everyone keeps complimenting me on how much it's grown and how healthy it looks.'. The hero ingredients in the range include European larch extract, biotin and ginseng root extract, all of which help boost volume, restore strength, increase hair growth and keratin production. Now the fastest growing hair care brand in Australia, Jordan is excited for what's coming next. 'I personally want everyone to be able to access my products,' he said.