Hopefully the Grammys will be a line in the sand for the entertainment industry's obsessive narcissists. With any luck, last Sunday night will have taken us to a tipping point in terms of taste and decency. Kanye West and Bianca Censori dispute claims they were asked to leave the star-studded bash. But they should have been. The 47-year-old man child and his 30-year-old Australian model wife are, by a million miles, far from the first couple to arrive at a high profile event with the express intent of making it all about them.

Only last year, Kristen Stewart wore an outfit which left little to the imagination on the red carpet for her then-new movie, Love Lies Bleeding . In 2011, Nicki Minaj made sure even her hair matched her spectacular, Givenchy leopard print outfit. And who can forget Lady Gaga’s infamous meat dress - and shoes - worn at the 2010 MTV Video Music Awards. But there was something intensely uncomfortable about the conduct of West and Censori on Sunday night.

The way in which West appeared to order his wife to drop her fur coat and stand, naked for the cameras, except for a gossamer sheath masquerading as a dress. The way in which, lip readers claim, she followed a series of commands to turn this way and that, issued by her husband. Phrases such as ‘coercive control' have been used by many on social media, justifiably repulsed by what they’d seen. But others suggest the antics were an attempt to replicate the cover of West’s 2024 album, Vultures.

On it, he is dressed all in black with his face covered by a mask while Censori is stood beside him, her back exposed, wearing thigh-high boots and a tiny piece of black fabric. Sunday was worse. Much worse. It will have triggered many to see Censori, an intelligent, successful businesswoman in her own right, appearing to be manipulated by her multi-billionaire husband like a toy in another of his ludicrous games.

And even though Censori has a track record of exposing herself for the cameras, way before she married him (pictures have emerged from 2018 of her posing in a similar state of undress) her body is hers to parade. Not his. Either way, there is something very unseemly about their almost compulsive need to leave the public appalled. Let’s not kid ourselves, either - organisers of most events would be cracking open the champagne at the column inches, the trending tags and the broadcast minutes taken up by the pair of them.

The hypocrisy - and complicity - of the entertainment industry does need to be acknowledged. But at what point does the rest of us say enough? Because, again, they are nowhere near the first to do this - remember Rihanna's see-through, bra-less dress in 2014? or the Miley Cyrus skimpy chandelier skirt and silver suspenders (sans shirt) by Versace? - nor will they be the last. Nor is this column under no illusions that it is fizzing in the wind expecting a voracious social media, hungry for engagement, to ignore the kind of viral, car crash content which has left many rubbernecking.

But there is a precedent for photographers, for example, taking a stand. In September 1997, paparazzi in the US refused to take pictures of movie star George Clooney at the premiere of his new film ‘The Peacemaker’, in New York, after he’d been critical of them. Not one of them broke ranks. What a statement it would be if the paps did likewise with West and his wife. Two years ago, a gondola company in Venice banned the pair of them after she appeared to simulate an indecent act on him in full view (of course) of cameras in one of their boats.

And in February last year Censori was snapped in Paris alongside her husband wearing sheer tights and no underwear. Make even the most cursory search at their behaviour over the last 18 months and you’ll find plenty more examples. The thrill-seeking pair are clearly addicted to the adrenaline rush of controversy. West with his nauseatingly offensive anti-Black and anti-Jewish remarks, Censori with her desperation to expose her body at every possible opportunity.

What we can do to deactivate them is stop looking. Stop giving them the spotlight - just as the Daily Mirror did in refusing to publish their pictures on Tuesday. Stop allowing them that dopamine hit of outrage and opprobrium they crave. Yes, the irony is that this column is adding to that attention. And, to be fair, it is hard to see how much lower they can go. The worrying thing is, they’d probably see that as a challenge.