These recent statistics has thrown a spotlight on the enormous water footprint of fashion, revealing that a mind-boggling 35 trillion litres of water – enough to empty the River Thames fifteen times over – is needed to produce all the clothes hanging in UK wardrobes.
Launched ahead of the Autumn/Winter 2025 Fashion Weeks, the sustainable Water Silks collection aims to promote industry-wide change in water usage.
"Water Silks celebrates the iconic waterways that define Europe's fashion capitals – from the Thames in London to Milan's vibrant canals," Anna added.
An average of over 18,000 litres of water is needed to produce just one pair of the every day item during the manufacturing process, says tech giant Epson.
She emphasised that the collaboration with Epson proved that striking, expressive fashion can be produced while minimising environmental harm and conserving water.