UK charity steps up campaign against child hygiene poverty
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The Multibank, founded by Gordon Brown, receives boost with Amazon-led drive for 250,000 items this month. A charity founded by the former prime minister Gordon Brown is to increase its campaign efforts against child hygiene poverty this year. The Multibank, which was founded by the former Labour leader, is working with a number of sports clubs across Britain and the Hygiene Bank charity. Over the Christmas and new year period it collected thousands of hygiene products at sporting fixtures.
The campaign received a boost on Monday with a drive launched by Amazon to give 250,000 hygiene products to the charity by the end of the month. The initiative was launched after a survey by the Hygiene Bank that found teachers were spending their own salary on supporting children who might be experiencing hygiene poverty within their schools.
Brown said: “Thanks to the generosity and compassion of so many sports fans, many children are returning to school this week feeling a lot more comfortable in their own skin and more confident to take their place in the classroom because they have soap, shampoo, toothpaste and deodorant and their families have the products they need to keep them and their clothes clean.
“Last month’s Multibank inspirational donation drive by sports fans means this month children will be able to go to and stay engaged at school – and socially – simply because they feel and smell clean. We can do much more to support them in 2025.”.
He said: “I’m delighted Amazon, whose surplus stocks are already a mainstay of Multibank goods, are launching a multibusiness collaboration amongst hygiene companies to increase the amount of hygiene goods supplied to our multibanks. I thank all the companies involved.
