UK watchdog targets Apple, Google mobile ecosystems with new digital market powers

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UK watchdog targets Apple, Google mobile ecosystems with new digital market powers
Author: Kelvin Chan
Published: Jan, 23 2025 12:51

Google's Android and Apple's iOS are facing fresh scrutiny from Britain's competition watchdog, which announced investigations Thursday targeting the two tech giants' mobile phone ecosystems under new powers to crack down on digital market abuses. The Competition and Markets Authority said it launched separate investigations to determine whether the mobile ecosystems controlled by Apple and Google should be given “strategic market status” that would mandate changes in the companies' practices.

The watchdog is flexing its newly acquired regulatory muscles again after the new digital market rules took effect at the start of the year. The CMA has already used the new rules, designed to protect consumers and businesses from unfair practices by Big Tech companies, to open an investigation into Google's search ads business.

The new investigations will examine whether Apple or Google's mobile operating systems, app stores and browsers give either company a strategic position in the market. The watchdog said it's interested in the level of competition and any barriers preventing rivals from offering competing products and services.

The CMA will also look into whether Apple or Google are favoring their own apps and services, which it said “often come pre-installed and prominently placed on iOS and Android devices.” Google's YouTube and Apple's Safari browser are two examples of apps that come bundled with Android and iOS, respectively.

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