US fast food chain that’s ‘better than KFC’ to open 20 more branches this year
US fast food chain that’s ‘better than KFC’ to open 20 more branches this year
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A US fast food chain that is 'better than KFC' will open more branches this year. Wingstop, which currently has 57 sites across the UK, has revealed plans to open 20 more. The a expansion plans come a month after Wingstop’s UK arm was taken over by a US private equity firm, for more than £400million.
US private equity firm Sixth Street struck a deal to buy a majority stake in Wingstop UK’s master franchisee, with plans to grow the business further. Wingstop UK said that at least 10 new locations will open in the first half of the year. These will include dine-in restaurants in Swansea, Newcastle, Lakeside shopping centre in Essex, Streatham in south London and Cardigan Fields in Leeds.
The brand will also open a kitchen in Brighton that will be used for takeaway deliveries. Wingstop is known for selling everything from fried chicken to burgers and loaded fries. It has been branded "better than KFC" by some punters thanks to its range of flavours.
In a TripAdvisor review, one customer said: "Wingstop is so much better than most ordinary KFC, because it's more than a meal, it's a flavour experience.". While another said it was the "best chicken place by far.". The business opened 18 new locations last year, including its largest site, at Westfield Stratford in east London.
Chris Sherriff, chief executive at Wingstop UK, said: “2024 has been a landmark year for Wingstop UK, marked by record site openings, a new flagship location and industry accolades. “This year we are poised for even greater growth, with plans to expand into new regions and create hundreds of jobs.".