Other popular wellness fads with a focus on minimizing alcohol intake and overall health, specifically after the holidays, are “Dry January” and “75-hard.” Dry January is a challenge designed to give your body a reset by refraining from alcohol consumption that month.
Coming out of the Covid-19 pandemic, alcohol consumption was at a high, with 67 percent of people saying they occasionally drink alcohol in 2022, up from 60 percent in 2021.
Amid the rise in alcohol-free consumption, U.S. sales of alcohol have reportedly dropped by one percent for the first time since 2022.
U.S. sales of non-alcoholic drinks surge ahead of the Super Bowl U.S. sales report shows a 26 percent increase in alcohol-free beverages.
Non-alcoholic beer represented 84 percent of all sales with Athletic Brewing, Bud Zero, and Heineken 0.0 being the top three brands loved by alcohol-free drinkers.
