Utah Hockey Club narrows the choice of a name to 3 finalists. It won't be the Yeti or Wasatch

Utah Hockey Club narrows the choice of a name to 3 finalists. It won't be the Yeti or Wasatch
Share:
Utah Hockey Club narrows the choice of a name to 3 finalists. It won't be the Yeti or Wasatch
Author: John Coon
Published: Jan, 30 2025 22:35

Summary at a Glance

Team officials backed away from including Yeti as a finalist after being unable to work out a coexistence agreement with Yeti Coolers to use the name in branding and merchandising.

The franchise will use a final round of fan voting to decide among the Utah Mammoth, Utah Hockey Club and, now, Utah Outlaws.

Fans in attendance at the next three home games will continue voting at designated iPad stations at the Delta Center to help decide the team’s name and logo.

The Utah Hockey Club has chosen three finalists for the permanent team name it will adopt beginning with the 2025-26 NHL season.

The U.S. Patent and Trademark Office earlier this month refused a request by the club, citing a “likelihood of confusion” with other notable brands using the name, such as Yeti Coolers.

Share:

More for You

Top Followed